Here’s what I’d do to edit this copy:
GTIF provides professional copy writing and content creation services.
Our professional copywriters write for a wide variety of industries and can assist you with your content creation needs. For many business owners, hiring a copywriter has proven to be the ideal solution. [To what? Need more information or transition sentence.] They can focus primarily on their business and feel confident knowing that their website is written just the way they want. [Four pronouns in this sentence is two or three too many. Everyone needs to cut back on the use of vague pronouns.]
What does hiring a copywriter do for your business?
- Improve [I’d go with “improves.”] website performance by adding optimized and well-researched content
- Increase [Increases] relevance to Google, Bing, Yahoo, and other search engines
- Inform [Informs] your clients of new products, services
- Blog writing and new posts help position you as the expert in your field
- [Helps you stay] Stay ahead of your competition
Why is adding content to your website such a big deal?
Websites that add relevant content to their website [What? “Websites” that add content to “their” website? Do you mean “businesses”?] have a higher chance of staying ahead of competing sites that choose to remain stagnant. If you’re adding new products, services, or just have something to say about your industry, getting it [Hate these imprecise pronouns. “It” what? “Your message”?] out online is also a great way to stay maintain [Who edited this? “Stay maintain”?] and build on [Just say “build.”] your customer base.
Put yourself in the shoes of your target consumer. Let’s say they [Oops. “Customer” is singular, but “they” is a plural pronoun. The pronoun must agree with the noun.] see your site and the site of your competitor. Imagine if your competitor was actively adding helpful content their [Again, noun-pronoun problem. “Your competitor” is singular, so you can’t say “their.”] blog, or had a “New Products” [A “New Products” what? “Section”? “Webpage”? You can’t say that without more information.] that listed recent inventory specials. Now, imagine if your site was last updated sometime last year, didn’t have a blog, or [Comma] at the very least, your new product listings. Which company would you [Italics would be nice here.] shop with?
What to expect from your copywriter:
The process is simple and straightforward, we connect you to a professional writer who knows how to write for your target audience and the search engines. [Wow, do you need a colon after “straightforward.” This is a classic “demand” for a colon: Use a colon when you could substitute “namely.” Go back up and say “namely” after “straightforward.” The comma here is incorrect.] They [Again! This writer plainly doesn’t know one of the most fundamental grammar rules in the English language: The noun drives the bus. In other words, your verb and your pronoun must agree with the noun.] will ask you questions related to your customer base [I’d like to try this with a comma.] as well as the benefits of your products and services. Once a firm understanding is reached [What?] and the writer understands [“Understand” twice in one sentence—very bad.] what motivates your customer, they [Again; “writer” is singular and “they” is a plural pronoun.] will create some [There are few times in life to use a flaccid word like “some”; this is not one of them.] draft content and send it to you prior to publication. You will maintain choice and control at all times.
From creating custom e-commerce pages to direct B2B marketing, you can rest easy knowing that GFIT has copywriters on hand who want to bring your site’s performance to the next level. [Yuck! “Rest easy” is trite, and please spare me any more “next level” phrasing. I’m so over that phrase! Like, totally.]
Contact GFIT today to inquire about our local copy writing service.
It’s a shame that business owners pay big bucks to so-called website development professionals who have sent a very clear signal through their own website that they are not to be trusted with American English.
So, my friends, is it any wonder that this company misspelled the word “dessert” on one of its client’s website? Sloppy, sloppy, sloppy.
Recent Comments