I found a restaurant with content that included misspelling the word “dessert.” A restaurant. Naturally, I was curious about the people who were taking credit for this business’s website’s content, so I cruised over to the developer’s site, and found this great example of horrible writing. This is the part where the company is saying that it is offering copyediting services.
I am posting the original here, and then will subsequently post a “marked up” copy.
GFIT provides professional copy writing and content creation services.
Our professional copywriters write for a wide variety of industries and can assist you with your content creation needs. For many business owners, hiring a copywriter has proven to be the ideal solution. They can focus primarily on their business and feel confident knowing that their website is written just the way they want.
What does hiring a copywriter do for your business?

  • Improve website performance by adding optimized and well-researched content
  • Increase relevance to Google, Bing, Yahoo, and other search engines
  • Inform your clients of new products, services
  • Blog writing and new posts help position you as the expert in your field
  • Stay ahead of your competition

Why is adding content to your website such a big deal?
Websites that add relevant content to their website have a higher chance of staying ahead of competing sites that choose to remain stagnant. If you’re adding new products, services, or just have something to say about your industry, getting it out online is also a great way to stay maintain and build on your customer base.
Put yourself in the shoes of your target consumer. Let’s say they see your site and the site of your competitor. Imagine if your competitor was actively adding helpful content their blog, or had a “New Products” that listed recent inventory specials. Now, imagine if your site was last updated sometime last year, didn’t have a blog, or at the very least, your new product listings. Which company would you shop with?
What to expect from your copywriter:
The process is simple and straightforward, we connect you to a professional writer who knows how to write for your target audience and the search engines. They will ask you questions related to your customer base as well as the benefits of your products and services. Once a firm understanding is reached and the writer understands what motivates your customer, they will create some draft content and send it to you prior to publication. You will maintain choice and control at all times.
From creating custom e-commerce pages to direct B2B marketing, you can rest easy knowing that GFIT has copywriters on hand who want to bring your site’s performance to the next level.
Contact GFIT today to inquire about our local copy writing service.