Are You the Complete Package?
Thoughts about launching ModernSpeaker.com from Liz Coursen.
I’ve been thinking about launching a speaker-related business for quite a while—it was some years ago when I saw a “professional speaker” website with biographies and program descriptions from hundreds of professional speakers that contained hundreds of typos, misspelled words, basic punctuation and grammar mistakes…it was horrible! I contacted the owners of the site and suggested that I start working with their clients, and they told me that it wasn’t their business. How their clients represented themselves on their website was none of their business.
Are you kidding me? As a speaker you are shooting yourself in the foot if you are not represented perfectly in writing on all your marketing materials and, especially, on the internet. (And shame on those website owners for not insisting on professional standards!)
Professional public speakers must master two skills to be as successful as possible: speaking and writing. Oh, don’t think that just because you’re some great speaker that you don’t have to create flawless prose! It never ceases to amaze me the basic writing errors I see on the websites of so-called professional speakers.
I presented a writing workshop, “Write Right, Right Now! The Ultimate Writing Bootcamp for Professional Speakers,” at the excellent Toastmasters District 47 Spring Conference in Ft. Lauderdale a couple of Saturdays ago, and led off my program with the biography of a PhD who says he charges $7,500 per speech. There were 11 misspelled words to ogle in his bio! How does that happen?
You need to be the complete package, with speaking and writing skills. That’s why every Modern Speaker client receives two books from us: Before You Even Open Your Mouth: Business Writing for Professional Speakers, and The Book Tourist: Seven Steps to a Wildly Successful Book Tour. I wrote these two books for you; they are excellent for the next step: publishing your book. Yes, your book! You need to write everything down so you can become an author! I can help you to be a published author! I can walk you through the entire publishing process. And, your book is your entrée to more speaking engagements!
My co-founder and good friend Gayle Williams will be talking about coaching and internet marketing, but I’m on the team to write, and explain to you all what you should have learned in eighth grade: punctuation and grammar. Punctuation and grammar are such interesting topics! I’m going to help you learn to write better, to write more effectively; I’m going to show you how to get more and better-paying speaking engagements and create flawless marketing materials; Gayle is going to coach and add her stellar expertise in website management and SEO; and together we’re going to help you to get your message out, to inspire and motivate people, to create authority, and become the leader you were born to be.
That’s what Modern Speaker is all about. Gayle and I are both on our own speaking trajectories, and we’ll share our tips and tools to get you out in front of the public. How to fill every venue. How to get featured in local news outlets. How to cultivate your content.
Work with us. Be the complete package as a professional speaker: excellent speaking abilities and flawless writing.
Information. Advice. Encouragement.
www.Modern Speaker.com.
Liz Coursen
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