Do you have a dog? If you live in the South, you may have despaired of ever getting 100% rid of fleas. Here in Florida, fleas are the size of birds and nearly impossible to eradicate. Man, I’ve tried everything.
And then I tried NexGard. Ten years’ worth of fleas…gone in 24 hours. We went to bed with fleas and woke up flea free! My dog’s coat looks better than it has in years. She looks 1000% more comfortable. It’s a miracle!
I liked NexGard so much that I am now a shareholder! I mean, I rushed to the phone and called “my guy,” and, voila! I have a stake in the company.
So when I saw that the parent company of NexGard, Merial, had placed an ad in the May issue of Southern Living magazine, I was thrilled! What a perfect place to advertise! But then…then I read this stinky sentence, right smack dab in the middle of the text:
After all, it’s the vet’s #1 choice for their dogs and yours.
Ouch! Let’s see, we’ve got a singular possessive plus a plural pronoun, when—plainly—we need a plural possessive: the vets’. But then there’s the wimpy and indefinite pronoun “it.” Why, pray, would you use “it” in this sentence? Let’s simplify and correct.
Rewrite: After all, NexGard is the #1 choice of vets, for their dogs and yours.
For a company with such a fine, fine, product, this kind of writing is unacceptable. Absolutely and totally unacceptable.
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