Boo to this "online reputation manager"

Same deal as the previous post about The Washington Post…same exact mistake.
Xxx.com is a reputation management company that is dedicated to using proven strategies to improve their clients’ reputation. They have recently launched their new website on Xxx.com.
Since when is a company a “they”?? A company “improves its clients’ reputations.” “It has recently launched its new website…”
Geez.