Just got this little gem in an email:
We’re excited to kickoff the summer season with a gathering of the world’s top C-level executives under one roof.
Whew!
As it happens, I pulled out my trusty copy of Self-Editing for Content Writers, and, lo and behold! I read this:
Kick off vs. kickoff. Verb form two words; one word as noun.
If you try the two terms out in two different sentences, you can hear the difference.
Hey, if you’re marketing to C-suite guys and gals, you gotta do better than this!
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