One of the things about being a thought leader is avoiding clichés. Here is a list of words and expressions that you might want to consider not using.
Thought leader
Align/misalign
To take something to “the next level”
To go up or down “a notch”
To “reach out”
To “go missing”
Meme
Awesome
“You guys”
Deep dive
Scale, scalability
Optimize
Rad
Best practices
Skill set
Tool box/tool set (toolset is worse)
Way better, way more
Hacks
Buzz
Robust
Brain dump
Leverage
Buy-in
Riff
Majorly (as an adverb)
Stakeholder
Drill down
Ahead of the curve
Crafting
Disruptive
Double down
Dude
Spend (as a noun)
Onboarding (as a verb)
Task (as a verb)
Impactful
Stoke, used in anything other than “I stoked the fire” context
Score, used in anything other than a sports context
Über
Rock, as in totally
Totally
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