by Liz Coursen | Jan 26, 2015 | Uncategorized
Last week, I started off with this gem: “I keep reading about the importance of storytelling and addressing real human emotions, but I am having a hard time incorporating those principals writing about content marketing. Any advice for me?” And I said: Yeah, learn to...
by Liz Coursen | Jan 26, 2015 | Uncategorized
Hang on to your hats, ladies and gents! Here are some hair raising, spine tingling, big-time punctuation and grammar mistakes, yanked—no, ripped—from the pages of the internet. Make me blush! 1) He relies on more than 16 years of public relations experience to provide...
by Liz Coursen | Jan 18, 2015 | Uncategorized
When I want to evaluate the overall “style” on a website, the best place to start is the “About Us” page, which typically includes biographical information about the principals: CEO, president, CFO, COO, founder, provost, and so on. The...
by Liz Coursen | Jan 18, 2015 | Uncategorized
From content writers who say they are “professionals” come these wonderful sentences. I have to lead off this this gem: “I keep reading about the importance of storytelling and addressing real human emotions, but I am having a hard time incorporating...
by Liz Coursen | Jan 14, 2015 | Uncategorized
One of the things about being a thought leader is avoiding clichés. Here is a list of words and expressions that you might want to consider not using. Thought leader Align/misalign To take something to “the next level” To go up or down “a notch” To “reach out” To “go...
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