by Liz Coursen | Jan 27, 2019 | Uncategorized
I met some very nice people at the Franchise Expo, sincere people who are sincerely committed to their concept and sincerely convinced that it’ll make them (and you!) a million bucks or more. A lot of these sincere people have very snazzy, big-bucks websites (as...
by Liz Coursen | Jan 27, 2019 | Uncategorized
As an editor, people ask me all the time about the number one rule of good writing. That’s easy. It’s so easy, in fact, that it’s the very same rule for the millions of striving attorneys as it is for the lonely (but optimistic!) Zamboni repair service. No, it’s not...
by Liz Coursen | Jan 27, 2019 | Uncategorized
Welllll, when I say “funny,” I really mean the opposite. There was nothing funny about the writing I observed at this weekend’s Franchise Expo in Ft. Lauderdale. I suppose it was a good thing, since it proves my point—as if I needed any proof!—that...
by Liz Coursen | Jan 27, 2019 | Uncategorized
LinkedIn “Learning” stinks. LinkedIn “Learning,” at least as far as American English goes, is jaw-droppingly horrible. I think I already said that—somewhere, sometime, and if I didn’t, I meant to!—but I continue to get emails from...
by Liz Coursen | Oct 15, 2018 | Uncategorized
There are three C’s to good writing: you have to be correct, you have to use compelling language, and you have to be consistent. Consistency is the big bugaboo for businesses. It’s amazing to me how often I’ll come across a business whose very name...
Recent Comments